The mattress industry is booming, but maybe not where you’d expect. Most people have had the uncomfortable experience of walking into a mattress store. Your generally met by a salesperson who leads you from one mattress that “you must” lay down on while spouting off a litany of mattress benefits. But over the past couple years mattress sales have begun taking a new approach by pulling from other industries such as Warby Parker in eye wear who help alleviate the stress of in-store shopping, or at least providing the option to shop online or in a minimized brick-and-mortar store.
Online mattress retailers such as Casper Sleep, who since late March has hired underwriters for an IPO joins Purple Innovation as the latest online retailer of mattresses to go public. This trend in popularity further bolstered by an increase in sleep studies and the understanding of sleep shows why the online mattress market and third-party review sites are thriving and something you should be jumping in on. After all, Casper Sleep Inc. has pulled in some big-name investors such as Leonardo DiCaprio and rapper, 50-Cent.
It is recommended that adults get seven to ten hours of sleep each night for the body to regulate and maintain normal system functions as well as process memory, thought, and creativity. As research into the benefits of sleep become more focused on sleep patterns and cycles business leaders have begun to study the economic downside to sleep deprivation. In fact, a study by the RAND Corporation shows that sleep may cost upwards of $411 billion per year due to lack of productivity, focus, and cognitive recognition.
As more statistical information is reported on how sleep impacts physical and mental health along with economic behavior online mattress retailers will begin to flourish in an already upward-moving trend.
Here are three reasons why you should invest in the online Mattress industry.
1. Technology
Online mattress retailers have started to develop new technology and focusing on niche mattress markets. This enables an online retailer to focus on their own technology while grabbing a large share of their loyal market. For example, Purple Innovation developed a no-pressure mattress that eliminate pressure points on your body. The company, Eight, offers a smart-home integration mattress that collects data on your sleep behavior and Bear uses infrared yarn technology to help people with active lifestyle recover more quickly from body strain.
2. Convenience
Despite being one of the last retail industries to focus on manufacture-to-home retail, companies such as Casper provide mattress-in-a-box shipping which delivers your mattress to your door. In fact, Casper’s mattress-in-a-box sold over a million dollars in its first month and has now led the way for Millennial-inspired online shopping. They just need to make sure that their delivery trucks or vans don’t break down when delivering your product. But if they do, they can always contact Car recovery London to get their vehicle back on track and out delivering mattresses again in no time.
3. The Online Mattress Industry Is Big And Growing
The mattress industry is a $15-billion market. You can expect that number to increase as new technology, logistical and overhead costs are reduced, and consumers realize the benefits of having a mattress that fits their sleeping habits increases. With growth in investing it’s important to invest in what you believe in, and everyone sleeps on a mattress.
Invest In The Online Mattress Industry Today
The online mattress industry is still in its infancy, and as a market that will always have a place in our homes, the new trend of shipping efficiency, technology, and comfort will lead online mattress sales to new highs. This isn’t the time to sleep on the market, it is a time to jump in. Invest in the online mattress industry today to reap the rewards and ROI!
We hope you enjoyed this article on why investors should consider investing in the booming online mattress industry for strong growth and ROI.
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